Branding

For your brand awareness  we offer the following branding solutions:

  • Embroidery
  • Screen printing
  • Pad printing
  • Laser engraving
  • Doming
  • Debossing
  • Direct to item digital
  • Foiling
  • Embossing

Embroidery

A design stitched onto a material through the use of high speed, computer controlled sewing machines. Artwork must first be “digitized,” which is the specialized process of converting two-dimensional artwork into stitches or thread.

The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch. This is the process known as digitizing. Embroidery is most commonly used on logo patches, apparel and caps or hats.

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Preparing of Artwork

Preparing the artwork in order for it to be used for embroidery:

  • Any high-res image format.
  • Digitised using Wilcom software package.
  • Digitising Charge = Once off

 

Limitations

  • Size of the main embroidery.
  • Size of written letters.
  • Framing the embroidery (pockets on shirts).
    • Embroidered above pocket.
    • Remove pocket, embroider, then resew the pocket.
  • Long turn-around time for large orders.
  • Fine detail will not brand correctly.

Advantages

  • Adds a more prestigious look to the garment.
  • Small quantities are often more cost-effective than Screen Printing.
  • Embroidery will not fade or wash away.
  • Certain items must be embroidered – some items cannot be screen printed (Eg. – fleece, certain moisture management garments, and synthetic garments).

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Screen printing

Screen printing typically uses a fabric stretched tightly over a frame. Images are created by blocking parts of the screen using various techniques. Ink is forced through the open areas of the screen onto the surface of the object. A separate screen must be created for each color to be printed and colors must be applied in passes allowing drying time between each. This is the most common method of imprinting on promotional items and apparel such as T-shirts.

Preparing of Artwork

Preparing the artwork in order for it to be used for screen printing:

  • Vector format only.
  • Artwork is seperated by solid colours, maximum 6 colours available.
  • 8 Colours are possible under certain conditions.

 

Limitations

  • Some items can’t be screen printed.
  • Some products are limited to 1 colour only.
  • Rough surfaces will not print correctly.
  • Cannot brand on seams & zips.

Advantages

  • Can brand up to A3 (420mm x 297mm) on certain items.
  • Turn-around time is good.
  • Shows small words and fine detail better than embroidery.
  • Can have shading to a degree – there are some limitations.

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Pad printing

An etched plate is covered with ink, and then wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.

Preparing of Artwork

Preparing the artwork in order for it to be used for pad printing:

  • Vector format only.
  • Artwork is seperated by solid colours, maximum 4 colours available.

 


Limitations

  • 4 Colours maximum, no shading (solid colours only).
  • Small words & fine detail will be shown as solid.
  • Only certain items may be branded this way (pens, bottles).

Advantages

  • Can brand uneven / rounded surfaces.
  • Quick turn-around time.

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Laser engraving

The process of permanently marking the surface of an item with a very high intensity light source. Laser is divided into 2 main categories: C02 laser which is cutting and marking on organic items (cork, wood, glass, plastic, leather), and YAG laser which is used for marking metals.

Preparing of Artwork

Preparing the artwork in order for it to be used for laser engraving:

  • 1 colour vector format, or high-res black & white jpeg.

 

 

Limitations

  • Limited physical size of branding on products.
  • A flat, solid surface is preferred.
  • Cannot brand fabrics and plastics.
  • Fine detail may not show, depending on the item.

Advantages

  • Can brand all metal items.
  • Decent turn-around time.
  • Looks professional and classy.

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Doming

A thin layer of Polyurethane resin is applied to a digital sticker, creating a 3D effect stand alone products include: dome stickers, name badges, key rings, zip pullers.

Preparing of Artwork

Preparing the artwork in order for it to be used for doming:

  • Any high-res image format is supported.
  • Artwork is printed directly onto vinyl.
  • A clear resin is then placed onto the printed vinyl cutout.

 

Limitations

  • Stickers may come off the products.
  • Turn-around time is long, slow process.
  • Cannot brand uneven or rough surfaces.
  • Cannot brand on any fabrics.

Advantages

  • Can brand any smooth, flat surface.
  • Full colour print.
  • Can be a great alternative to a 1 colour screen print on certain bags & items.

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Debossing

Debossing creates an image pressed into the surface of an object, creating a ‘hollow’ impression on the surface of the item.

Preparing of Artwork

Preparing the artwork in order for it to be used for debossing:

  • 1 colour vector format, or Black & white High-Res Jpeg.
  • A block is prepared to create the impression.
  • The shaped block is then pressed onto the item using heat, creating a debossed effect.

Limitations

  • Long turn-around time.
  • Maximum business card size (90mm x 50mm).
  • Limited range of products allow for debossing (leather & PU).
  • Only flat surfaces may be debossed.

Advantages

  • Looks very professional.
  • Especially nice on long-term executive branded items.
  • Debossing doesn’t discolour.

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Direct to item digital 

Direct to item digital uses a UV printer to print full colour images onto certain products. Multiple items may be printed at the same time.

Preparing of Artwork

Preparing the artwork in order for it to be used for direct-to-item digital:

  • Any high-res image format.
  • Artwork is printed directly onto the items.
  • Solid colours are preferred, but not essential.

 


Limitations

  • Limited range of products available for this branding option.
  • Limited quantities can be used – it is less cost effective at high volumes.

Advantages

  • Full colour branding.
  • Better turn-around time with small quantities.
  • Can brand multiple items at once, depending on the size.
  • Pantone colours are not necessarily accurate.

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